Any organization.
One cited brief.

Highlight a company, fund, institution, or tool on the page you're reading. Primer streams a structured brief with linked sources in Chrome's side panel.

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Free. Sign-in required. Works on any webpage.

techcrunch.com

Fintech

Fintech funding week: Stripe, Chime, and Plaid in the spotlight

Late-stage payments and neobanking names drew fresh capital attention as public-market comps recovered and enterprise buyers reopened RFP cycles.

Payments infrastructure stayed in the headlines this week. Stripe reportedly weighed a new funding round as enterprise rivals chased larger contracts.

For Stripe, the question is less about product-market fit and more about how long the company stays private. Sources familiar with the matter said leadership is weighing secondary liquidity for employees while keeping the core business off public exchanges. Adyen and PayPal continue to compete for the same global merchant base, but Stripe's developer tooling still wins most greenfield API integrations.

Cited sources on every block
<10s to first insight
12 structured sections
4 reader lenses

What You Can Look Up

Primer is not limited to public companies. Highlight any named entity and get a sourced brief tailored to what you are reading.

Company

Stripe

Business model, competitive landscape, and financials from public filings and press.

Venture Fund

Sequoia Capital

Portfolio focus, stage thesis, and recent bets when you encounter a name in a deck.

Product

Figma

Positioning, customer segments, and competitive context for design-tool diligence.

Institution

World Bank

Mandate, programs, and leadership when a multilateral body appears in a report.

Acquirer

Microsoft

Strategic moves, M&A history, and segment breakdown before a partnership call.

Regulator

SEC

Role, jurisdiction, and recent actions when compliance context matters.

How It Works

Primer meets you on the page you are already reading. No new tab, no blank prompt, no guesswork about which entity you meant.

1

Highlight

Select any organization name on a webpage: a startup in a TechCrunch article, a fund in an investor letter, a vendor in a procurement doc. Right-click or use the toolbar.

2

Disambiguate

When a name could mean more than one entity, Primer asks before it researches. You pick the right match once; the brief stays anchored to your reading context.

3

Stream

The side panel opens instantly. Identity and description land in seconds; story, financials, competitors, and people fill in as blocks stream in. No waiting for a wall of text.

4

Verify

Every block carries citation pills linked to original sources. Tap to open filings, press releases, or annual reports. High, Medium, and Low confidence on each section.

5

Reframe

Switch reader lenses (Investor, Product, Job seeker, Curious) to reorder sections for how you think. Same facts, different emphasis. Your lens preference persists.

6

Stay in Flow

The article stays visible beside the panel. Close when done, or keep reading with the brief open.

Built for Business Readers

In-flow intelligence for people who encounter unfamiliar names every day. Not sales prospecting. Not generic chat.

Product Managers

Competitive context, business model, and market positioning while you read launch posts, analyst notes, or partner announcements. Skip the six-tab Crunchbase spiral.

Founders & Operators

Fast diligence on partners, vendors, and acquirers while scanning the web. Know who you are talking to before the call, not after.

Investors & Strategy

Sourced snapshot of financials, funding, leadership, and recent events before a deeper dive. Investor lens surfaces filings and outlook first.

Job Seekers

Company health, headcount signals, and culture context before you apply. Job seeker lens prioritizes people, news, and stability signals.

MBA Students & Generalists

Structured stories with citations for case prep and market maps. Curious lens keeps the narrative readable without drowning in financials.

Corp Dev & Partnerships

Quick entity profiles on targets, regulators, and ecosystem players mentioned in memos. Disambiguation catches homonyms before you misread a brief.

Every Fact, Sourced

Primer returns structured blocks, not a chat transcript. Each section is typed, cited, and scored for confidence.

Citations

Story segments, metrics, and news items link to original sources. Tap a pill to open the filing or article behind the claim.

Reader Lenses

Investor, Product, Job seeker, and Curious lenses reorder the same blocks for how you think. Switch mid-read without re-running the lookup.

Disambiguation

Ambiguous names trigger a picker: Delta airline vs. Delta faucet, Stripe payments vs. Stripe climate. Primer confirms the entity before it researches.

Structured Blocks

Story, revenue mix, competitors, financials, people, news, and more. Five tabs organize the brief; only blocks with real data appear.

Confidence Labels

High, Medium, and Low on every section. Know when a claim rests on primary filings versus aggregators or thin coverage.

Side Panel Native

Built on Chrome's Side Panel API. The page you were reading stays in view. No pop-over, no full-screen takeover.

Research in Context.

Install Primer. Highlight any organization. Stay on the page.

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